Although Benin has distinguished itself in recent years thanks to its reforms, Benin, in terms of attractive trade, remains far in the rankings. This is stated by the Spanish firm Bloom Consulting in its new 2022 report on the countries most attractive to trade.
While it has made impressive leaps in terms of improving the business climate, digitizing the administration, etc. Benin has not yet managed to position itself as one of the perfect attractive countries in terms of trade. According to the « Country Brand Ranking Trade Edition 2022-2023 » report of the Spanish consulting firm Bloom Consulting, specialising in Nation Branding, 50th in the African ranking, Benin, with the 188th position in the world, lost six (06) positions, compared to the previous ranking. Taking into account five (05) criteria including « the attraction of investment, the attraction of tourism, the attraction of talent, the strengthening of notoriety (increased efforts of public diplomacy) and the strengthening of exports, this ranking positions Nigeria at the top of the African countries most attractive in terms of trade. Each of these five objectives and dimensions, the report stresses, has a specific target audience with distinct needs. In addition, the ranking also highlights the progress of countries such as Kenya, which entered the Top 10 for the first time. The East African country gained five places to place seventh. « Kenya’s digital data shows great interest in its economy, its agricultural sector, its natural resources and its entrepreneurial ecosystem, » the report reveals. So far, Bloom Consulting has developed rankings only for Trade (Investment) and Tourism.
Ranking
- Nigeria (36th in the world) won a place
- South Africa (39th in the world) lost a place
- Ghana (48th in the world) gained 2 places
- Morocco (50th World) stable
- Egypt (51st in the world) lost 2 places
- Ethiopia (58th in the world) gained a place
- Kenya (71st in the world) won 5 places
- Tanzania (76th in the world) lost 2 places
- Uganda (80th in the world) gained 5 places
- Tunisia (86th in the world) gained 1 place
- Mozambique (89th in the world) lost 3 places
- Botswana (90th World) gained 8 places
- Gabon (97th in the world) won 6 places
- Mauritius (99th World) gained 7 places
- Mali (104th in the world) gained 8 places
- Rwanda (105thin the world) gained 10 places
- Algeria (109th in the world) lost 7 places
- Senegal (110th in the world) gained 7 places
- Madagascar (111thin the world) lost 3 places
- Cameroon (116thin the world) lost 3 places
- Côte d ‘Ivoire (117th in the world) gained 7 places
- Malawi (119thin the world) gained 10 places
- Zambia (122ndin the world) lost 14 places
- Togo (123rdin the world) gained 16 places
- Sudan (124th in the world) lost 12 places
- Namibia (130th in the world) lost 8 places
- Sierra Leone (133rdin the world) gained 2 places
- DRC ‘ 136th World) lost 15 places
- Congo (139thin the world) lost 7 places
- Seychelles (142ndin the world) gained 6 places
- Zimbabwe (143rdin the world) lost 7 places
- Guinea (144th in the world) gained 5 places
- Liberia (145thin the world) lost 6 places
- Libya (146thin the world) lost 3 places
- Burundi (147th World) gained 7 places
- Burkina Faso (148thin the world) lost a place
- Niger (156thin the world) lost 4 places
- Angola (157thin the world) gained 8 places
- Mauritania (158thin the world) lost 5 places
- Chad (159thin the world) lost 2 places
- Somalia 161stin the world lost 11 places
- Lesotho (164th World) gained 1 place
- Djibouti (16th in the world) lost 4 places
- Cape Verde (168thin the world) lost 3 places
- Gambia (175thin the world) gained 2 places
- Eswatini (177th World) first appearance in the ranking
- South Sudan (178thin the world) gained 2 places
- Eritrea (185th World) stable
- Equatorial Guinea (187th in the world) lost 4 places
- Benin (188thin the world) lost 6 places
- Comoros (189th World) stable
- Guinea-Bissau (191st World) stable
- Central African Republic (192nd in the world) lost 3 places
- Sao Tome and Principe (202nd in the world) lost 1 place
